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How to Write a Press Release

Here is a little guide to help write a proper Press Release:

It’s really simple.  First off, “Press Release” sounds all “official” and like you need some sort of “authority” to send one in. Well guess what?  ANYONE can send a media outlet a press release about anything.  However sending one does not guarantee that it will be used.  That is at the discretion of the outlet.

Someone is turning 100 to a local kid gets a scholarship/wins an award.  Or A road is going to be closed for a project, A local person has an art exhibit opening someplace.  A new business is opening, a long time business closing.

You want people to know this stuff, so you need to put it in a Press Release.  Here is a templet that you can edit to your needs.


HEADLINE:  Akron Resident’s Horse Will Compete in  The Kentucky Derby

CONTACT:  (Phone and Email)

Jane Doe’s horse, “Jango” from Prancing Horse Stables in Newstead will be competing in the Kentucky Derby May (?).  Jango’s trainer is (insert name here), from (insert place here) Jockey (insert name here) from (insert place here) will be riding Jango for the race.

(you can put more info about Jango here or not)


Contact info above if you need more information

It doesn’t have to be anything fancypants at all.  If the media organization deems your info newsworthy, they will either put it out as it was received, edit it and make it a story, and/or get in touch with you for more information.

That’s it. Simple.  PLEASE make sure you put the correct info on your press release.  I can’t count how many times in the past few years I have received incorrect information from “official sources” even! So, please just double check before you hit that send button.

FORMATTING: Please do NOT send attached documents in Word format.  Documents need to be either in .PDF format or just sent as the body of an email. 

OK, that should cover it for you all.  Please email press releases to and put PRESS RELEASE in the subject line.


Lastly, you don’t even have to write your own. Akron’s own Kristen Skeet can make your life easier and will be happy to write your piece for you for a fee.


Categories: Feature Stories

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